MTS - Latest Projects

Customer Connection (CRM)

2011-05-22T09:33:00.004+01:00

Customer Connection (CRM)

If you want to grow your business, you cannot just survey those who already buy from you.

Finding out why people do not buy from you is the key to your future business growth.

Too many businesses feel that Customer Relationship Management by measuring scores and feedback from people who bought their products/services they are doing all they can to maintain their customer satisfaction.

Whilst this is important the only thing their customer satisfaction survey is measuring is the transaction process for people who took the biggest decision - they handed over their money!

All that customer satisfaction surveys like this can do with people who have already bought is make sure they delivered on their product or service promise and begin to work on retaining that customer for next time around.

So if you want business growth, what do you do?

Ask this question to most companies and business leaders and more often than not they make a call to the marketing department or they seek spending more on manpower in their sales division. In other words they know they need more enquiries to generate more sales.

Take an industry like the retail motor industry in the UK for example. It is an accepted fact that out of the sales enquiries they receive more people won’t buy than do.

The industry standard is often quoted at 1:5 although some motor dealers claim 1:4 through tighter sales processes and management. Either way their advertising/marketing spend brought these enquiries in to the business.

So for the sake of this discussion let’s take the industry leading figure of 1:4 meaning that 25% of people buy.

If a dealership takes 40 enquiries per week this means that 10 will buy, but 30 will not. Whilst this might be seen as acceptable, it means that of the 2,080 enquiries that business generated in one year there were a staggering 1,560 car sales enquirers who are walking out of that dealership and presumably going to their competitors.

Every business wants to grow and market share is important, but based on this statistic the marketing/advertising department needs to generate 4 more enquiries for every extra car they want to sell. That’s a 10% increase per week in enquiries. In any marketplace that would be a tall order, but when enquiries are diminishing this task is a tough one and your marketing department will tell that it's not going to be cheap to achieve.

Also in consideration must be the staffing and enquiry management; because to keep this exceptional closing ratio the sales team must have the time and resources to deal with these enquiries properly. If you don't have the sales force in place to do this then they will tend to cherry-pick the enquiries and your business does not go forward. Of course growing your sales team brings the gamble of increasing the business overheads in advance with the hope of sales enquiry growth.

This is where Customer Connection comes in. In this case our tools would work on the existing 1,560 people who did not buy and get this business the reasons before they have had chance to go elsewhere and allow them to turn the situation around.

Through our work the companies we deal with are beginning to realise the increased importance of measuring the point of ‘first contact’ between a consumer and their product because the undeniable results are that this is a turning point. The truth is that is down to the experience your business provides at this point and the quality of people who represent the business which will make or break you.

The information that Customer Connection provides allows business management to filter down by branch or even by individual staff member to allow the management to view trends and is seen as vital for training purposes. We have seen that sometimes just a small minority can be damaging your sales growth and this information can produce your most rapid change in fortune.

The good news is that many of the 'negative' reasons given by customers are often not so disastrous that they cannot be fixed and many ‘lost-sales’ can be rescued. The problem is that the business owner or management probably will never know about these customer feelings, or if they do find out it is often too late.

Customer Connection gives you this important data in a low-cost easy to understand format and best of all it’s very FAST!

If you would like more information or to understand how Customer Connection can assist your business please call us on 0845 123 5412 or request more information here>>

www.CustomerConnection.co.uk

Customer Connection: Gives you the REAL reasons why people did not buy from you and provides the information to let you do something about it before it’s too late.

Interactive Finance Calculator.

2010-12-03T09:04:00.000Z

Codeweavers Finance Calculator Integrated into Motorcycle Website.
Used BMW Bikes now with Interactive Online Finance Quotations.

MotorTradeSolutions.net (MTS) are pleased to announce the launch of their new interactive used motorcycle stocklist with finance payments on the Vines Motorrad Group Website.

With feeds from BMW Financial Services visitors to the website can now adjust deposit, term and mileage to calculate a tailored finance quote for each BMW Bike in stock.

This follows the successful finance calculator installation into the Vines BMW Group Website.

To see the Vines Bikes installation for yourself click here or the image below.

If you would like to discuss or enquire about integrating Codeweavers into your car or motorcycle website then please call us now on 0845 658 6880 or send us an email info@motortradesolutions.net

You can keep up with news from MotorTradeSolutions.net on Twitter and our Facebook page.

Social Media Management by MotorTradeSolutions.net

Facebook for Motor Dealers

2010-11-03T06:54:00.001Z

News from Motor Trade Solutions
Specialists in Automotive Social Media Management for the Motor Industry.

motortradesolutions.net launch bespoke Facebook sites for motor dealers.

motortradesolutions.net (MTS) have developed a bespoke fully managed Facebook site to increase its coverage of social media management solutions.

In the example shown the page brings together all three brands or BMW Cars, MINI and BMW Motorcycles (Motorrad) and backs up the Twitter pages that MTS have been managing on behalf of Vines since 2009.

MTS fully manage all of the social media for this BMW & MINI group ensuring consistency and delivery of message but most importantly ensuring that their Facebook and Twitter pages are regularly updated.

The key difference between a standard Facebook page and ours is the dedicated tabs and banner pages offering links back to the group websites in this case for BMW, MINI and Motorrad.

Looking to use Twitter? View our client page examples here>

To find out how MTS can help you with your social media exposure then please call us on 0845 658 6880 or use this enquiry form here>>

www.motortradesolutions.net
Follow us on Twitter @MTS808 or join us on Facebook

Vehicle Finance Integration

2010-09-01T06:50:00.001+01:00

Latest projects from motortradesolutions.net - Vehicle Finance Integration
motortradesolutions.net introduce major upgrade to their 808 stocklist database
Online finance quotations for used cars and new applications introduced to 808 stocklisting system

Vehicle Stocklist showing PCP and HP quotes for each vehicle.

The used car stocklisting database powered by motortradesolutions.net has received an upgrade with the introduction of:

Searchable Finance Database - Hire purchase and Personal Contract Plan (PCP) quotes for all cars shown on stocklist.
Tailored finance quotes - for the individual user enabling a choice of deposit, term and annual mileage that is then applied to every vehicle in stock.
Sort by monthly payment - allows users to scroll through all your stock based upon monthly payment not just total vehicle cost. They can even choose between HP or PCP.
Search by by CO2 emissions - visitors can choose to only view stock that fits a certain road tax banding.
Online Application - the visitor to your website can choose just to enquire and request more info through to a full online application.
Technical Specification - increased information is provided to your web visitors including performance figures, economy, vehicle dimensions/weights and engine/drivetrain information.
Integration of video - more and more web visitors are looking for increased levels of detail and information especially if they are a long distance from the dealership. The 808 stocklisting database allows integration of video alongside existing imagery - up to 9 images.
Google Maps - view the exact location of the vehicle and print a map and/or directions.
Google Indexing - increased levels of search engine optimisation (SEO) allowing for each car to be individually found in the engines.
Call to Action - the next step for any user/visitor is now clearer than ever to promote the ease of enquiring to find out more, book a test drive or call.
Mobile phone friendly - no need for separate mobile phone websites or Apps. The vehicle details, photographs and video are easily viewed on most popular Smartphones and mobile web browsers in the marketplace.

Vehicle details page shows full finance quotations alongside vehicle summary.

As with all motortradesolutions.net products these systems are integrated into your website requiring no extra work, constant updates or double-keying.

Secure area for online finance application.

The vehicle details and images can be taken from your existing manufacturer feeds or your in-house DMS. The information for the finance quotes are taken from our partnerships with the finance houses. After the initial set-up it all runs automatically (from your point of view) and updates when interest rates and campaigns change.

Integrated video presentation.

This means that if a vehicle does not fit the parameters for the finance house e.g. if it is too old or has too many miles, then the quote requested will not be produced. However, our system will offer your web enquirer the nearest available option including an HP quote if a PCP term does not apply.

The 808 Stocklisting system can be incorporated into a website that motortradesolutions.net design or it can often be integrated as a stand alone application into your existing web solution.

As a database system it is not restricted to just used cars.The 808 Stocklisting System can also power new cars, motorcycles, commercial vehicles, motorhomes and more...

View a working version of our system here>

To find out more you can contact the team at motortradesolutions.net in the following ways:

Phone: 0845 658 6880 (local rate call)
Email: info@motortradesolutions.net

Keep up with our latest news on our Facebook page or by following us on Twitter: @MTS808

www.motortradesolutions.net

Honda Dealer Marketing Campaign

2010-08-12T14:11:00.003+01:00

Motor Industry Marketing Campaign for Barretts Honda of Canterbury
Barretts Honda Secret Sales Event Marketing Strategy
Honda Sales Event
Honda Dealer Marketing Campaign
Barretts Honda Secret Sale

Bespoke emailer - click to view fully.

motortradesolutions.net (MTS) have worked with the management of Barretts Honda for this year's secret sales event.

The outsourced marketing team at MTS have created:

Bespoke emailer with design by Studio808
Landing Page with enquiry form
Enquiry Autoresponder
Social Media Support
Geographically targeted marketing
Stats and analytics to measure campaign performance.

Landing page - click to view fully.

Geographic targets
For this year Barretts Honda wanted to target homeowners and business users in certain postcode areas and districts. Motor Trade Solutions devised methods to track the success of this operation and pinpoint from which target area the click-throughs to the website were coming from.

Twitter Feed - Click to view @BarrettsHonda

Social Media Support
The campaign has been backed up by communicating the message via Twitter. MTS already manage the social media of Barretts Honda on an outsourced basis.

About motortradesolutions.net
MTS are a strategic arm of Studio808.co.uk providing specialist online marketing expertise to the motor industry.

MTS don't just build great websites. We provide ongoing marketing support to keep your online activity at the forefront while also allowing the motor dealer to get on with running their business.

Our facilities and products include:

Website design and creation
Email Marketing
Outsourced Marketing Expertise
Social Media Management

And also great expertise in:

Customer Relationship Management
Online questionnaire and surveys
Telephone & Video Mystery Shopping
In-house training and development

To find out more please call us on 0845 658 6880 or fill in this form with your requirements and we will call you back.

www.motortradesolutions.net
Twitter: @MTS808
Facebook: MTS808

Range Rover Evoque ROI page

2010-08-03T19:53:00.001+01:00

Click this picture to go direct to the Range Rover Evoque page.

Range Rover Evoque ROI page by Motor Trade Solutions.

The new Range Rover Evoque arrives next Summer and enters Range Rover into totally new market sector.

Working closely with the team at Barretts Land Rover the motortradesolutions.net (MTS) outsourced marketing division looked at how they help maximise the opportunity for the vehicle's launch in 2011.

The register of interest page (ROI) allows Barretts to create a ready made database of email addressses and contact numbers in readiness for the launch events.

To make the page more interesting and generate return visits MTS add news stories as they become available making this page a resource for everything that you could want to know about the Range Rover Evoque.

If you would like to know more about services from motortradesolutions.net including website design, email marketing, outsourced marketing services and social media management please visit our website, call us on 0845 658 6880 or email us by clicking here.

You can also follow us on Twitter: @MTS808
Or become a fan of motortradesolutions.net on Facebook here.

www.motortradesolutions.net

New Car Landing Page for BMW

2010-04-30T14:43:00.005+01:00

New Car Landing Page for BMW
BMW 6 Series Coupe Offer
SEO Landing Page for Broad Oak BMW

motortradesolutions.net have been commissioned to create a dedicated offer page for Broad Oak Canterbury BMW a part of the Barretts Kent Motor Group.

The offer surrounds the new BMW 6 Series Coupe and is based on a Contract Hire Offer Example for a BMW 635d Sport Coupe that is available for both Business and Private Individuals. The headline rate is an attractive £499+VAT per month with only a £2,994 deposit.

Working with the management at Broad Oak BMW we developed a stand alone page that presents customers and website visitors with exactly what they are looking for. More importantly these powerful pages climb to the top of local searches and dominate the listings placing you in front of car buyers.

The page is:

Fully search engine optimised for that model range
Easily indexed and ranked by all major search engines
Includes Video content
Features Lifestyle Photos
Has an embedded form to generate the enquiry

To view the page please click this link>>>

If you are looking for a website provider that does more by working with you to produce strategic marketing opportunities call Motor Trade Solutions today on 0845 658 6880 or email info@motortradesolutions.net for more details and a call back.

Follow MTS808 on Twitter>>> or view our Facebook page>>>

motortradesolutons.net is a part of Studio808.

Used Car Video Test Drives

2010-04-26T08:49:00.004+01:00

Used Car Video Presentation
Video Test Drives for Used Cars
You Tube Used Car Video

TO SEE EXAMPLES OF OUR WORK CLICK HERE>>>

Enhance your used car presentation and boost your enquiry levels by adding video content to your website.

The latest web consumers are not satisfied with 3 photographs, they want to see more detail and have more interaction with the product they are considering buying.

Search Engine Optimisation. Video is 2.5 times more relevant than text in Google searches.

Competition. If your competitor has a similar priced vehicle but enhances it with a video presentation who is most likely to get the call?

Email. Links to the vehicle can be emailed to your clients. This is especially invaluable if they are enquiring from a long distance.

motortradesolutions.net have a variety of video services that can be provided for your online marketing strategy. Everything from a fully managed system where we provide a cameraman, video editing/production and upload to your website through to a 'run-it-yourself' approach where we provide the tools and your team shoots the video and uses our software to upload to your website.

To find out more please call Motor Trade Solutions on 0845 658 6880 or email us here>>>

Follow MTS808 on Twitter>>>

motortradesolutons.net is a part of Studio808.

New Motor Dealer Website

2010-04-09T14:49:00.006+01:00

New Motor Dealer Website for GoCar.co.uk
motortradesolutions.net car dealer website
Car Supermarket Website
808 Stocklisting Database System
808 Offers System

Motor Trade Solutions are pleased to announce of an all-new website for the used car supermarket - GoCar Motor Superstore - based in Scunthorpe, North Lincolnshire.

Go Car commissioned motortradesolutions.net to completely redesign their website and worked closely with the management to turn their vision to a reality.

The new site utilises the 808Stocklisting System which takes used car feeds direct from GoCar's showroom based Dealer Management System, manipulates them and puts each vehicle into a searchable used vehicle listing.

GoCar are a multi-brand used car outlet so the search menu also incorporates the ability to search by vehicle type such as Convertible, Prestige, 7+ People Carrier, 4x4 etc.

As well as the 808 Stocklisting Database System, the GoCar website now has:

A News and Events Blog with RSS Feeds
The 808 Offers System for Sales and Aftersales
Dedicated Aftersales section and booking form
"Call Me Back" facility
Google Maps
Contact Forms

And finally the Studio808 Graphic Design team produced a logo and identity for GoCar.

The people you choose to build and run your website is as important as the website itself. If your website is important to your business then please talk to us here at motortradesolutions.net where you deal directly with the directors and not with a sales team.

We are a group of experienced motor industry experts and top level web developers and designers who work with you to help achieve what you want rather than just a template.

To keep in touch with new industry developments or new products at motortradesolutions.net you can subscribe to our news blog, become a fan on Facebook or even follow us on Twitter (MTS808).

Our number is 0845 658 6880 or send us an email here>>>

Motor Trade Solutions can provide a full outsourced marketing solution for your motor vehicle business. We offer a suite of services from motor dealer websites and email marketing campaigns through to advanced (Google Indexed) Stock List Database Systems and Social Media Management.

motortradesolutions.net is a part of Studio808

Honda Sales Event

2010-03-10T12:31:00.009Z

Barretts Honda New & Used Secret Event
Honda Sales Event
Honda Jazz 0% Finance
Honda Civic 0% Finance
Honda CR-V 0% Finance
Used Honda Cars

Barretts Honda - part of the Barretts Kent Motor Group with dealerships in Canterbury and Ashford have commissioned motortradesolutions.net again to run the email campaign alongside their New and Used Honda Event being held from 11th - 14th March 2010.

Working alongside the management and marketing team for the Barretts Group, motortradesolutions.net provided the following services:

Email Design and Production
Broadcasting of over 10,000 emails
Social Media Networking Management and Promotion
Production of Landing Page and Registration Form
Autoresponder to all recipients
Customer Contact Data returned 'live' to Barretts Honda

Following the campaign Motor Trade Solutions will provide email data statistics allowing the management of Barretts Honda to measure effectiveness which will show the subject matter that was most popular and the path the customer followed. The data provided will include open rate, bounced (poor data), unopened and forwarded emails.

This just a small part of the marketing services and motor trade social media management that motortradesolutions.net are involved with. To see more of our work or to find out more visit these pages:

Motor Trade Marketing Services>>>

Email Client Examples>>>

Social Media Management and Integration for the Motor Industry>>>

Twitter background Motor Trade examples>>>

Motor Trade Website Examples>>>

You can contact Motor Trade Solutions for an initial chat on 0845 658 6880 or email us here>>>

To keep in touch with new products or developments at motortradesolutions.net you can subscribe to our news blog, become a fan on Facebook or even follow us on Twitter (MTS808).

motortradesolutions.net is a part of Studio808.

Motor Industry Marketing Pages

2010-02-11T15:17:00.011Z

Motor Industry Marketing
Motor Trade Website Sales Offers Pages
Motor Trade Website Parts and Service Offers Pages

Get your local level marketing message on your website

There are times when the manufacturer website gives a message that is just too general or may focus on a new model while you've still got a few of the old ones to sell.

And today when the aftersales department is in a battle to retain drivers of older cars there is rarely a really effective method to get the message out to consumers that the main dealer is not as expensive as you would think.

If you decided to run an event at last minute such as a used car event or ride and drive would it be good to get the message on your website quickly?

The corporate sales, business user of fleet department often needs a way to communicate its contract hire offers and now scrappage is coming to an end dealers ae looking to niches like Motability to bring in much needed new car sales.

motortradesolutions.net have recognised this need and is now adding Google indexed offers pages to its portfolio of motor trade websites.

The first of these has been added to the Vines BMW Group website and features a tabbed system between, New Car Offers, Aftersales offers, Contract Hire Deals, Motability Offers Page, Used Car Offers and Dealer Events.
View it here>>>

Each offer is designed to be seen by Google and will get you into the search engines swiftly. This means that visitors may find their way in to your website via your offers page rather than the traditional route through your home page.

To find out more please give us a call on 0845 658 6880 or send us a message to receive more information here>>>

The MotorTradeSolutions.net motor dealer website design portfolio can be seen here>>>

To keep up to date with news, stories and latest projects you can follow MotorTradeSolutions.net on Twitter: MTS808 http://twitter.com/MTS808

808 Stocklisting System & Database.

2010-01-08T12:26:00.014Z

At the heart of any product or service provided by motortradesolutions.net is the desire for it not to increase the daily workload of our clients or necessitate the need for extra manpower. The 808 Stocklisting System and Database is the epitome of this, and is borne out of our knowledge not only of web services, but of our motor industry experience in recognising the pressures faced day-to-day in dealership management.

The stocklisting system is a key benefit of all our websites and (unusually) it can also be provided to you as a stand-alone back-end system so it can be integrated with your own provider.

Our system is not just for new and used cars. The 808 database is only limited by your imagination but for example could be be used for the online sale of Vans, Trucks, Tractors, Motorhomes or Motorcycles.

See the foot of this article for examples.

Search Engine Optimised Web Listings. Once entered into the 808 Stocklisting System and Database each vehicle creates its own web page and URL. This means that your opportunities are increased in the search engines as someone searching for a vehicle of that type can be linked straight to the vehicle details page.This is particularly powerful for automotive dealerships wishing to sell non-franchise vehicles and gains their inventory maximum exposure.
Data Entry. New or used vehicle stock can be entered using a simple online form or can take a feed direct from your own Dealer Management System - so multiple keying of the same information is avoided. The 808 Stocklisting and Database is compatible with all the major DMS system feeds including Portfolio, 2nd Byte, Dragon 2000, BMW, ADP Kerridge etc.
Feeds from Manufacturers. To avoid double-keying of the same information many of our clients use the data feed from their manufacturer partners and their dedicated manufacturer websites straight into the 808 Stocklisting Database. Once set up and activated the process is managed by motortradesolutions.net and requires no further involvement from the client. Text, photographs, vehicle details, prices and mileage are all fed into the 808 system and reproduced on your dedicated website stocklisting. Not only is the workload reduced, but each vehicle gains a greater opportunity of being found on a web search.
Multiple Photographs. Give more to entice your buyers. The 808 Stocklist can handle 3, 6 or 9 photographs either uploaded by you or from an external feed.
Video Integration. Take your online marketing to the next level and add real texture to your marketing. The 808 Stocklist can fully integrate video display films seamlessly for new and used vehicles. Motortradesolutions.net can even produce video presentations and featurettes on your behalf.
Feeds to Online Advertisers. Some of our clients choose to advertise on external websites such as AutoTrader.co.uk, Fish4Cars.co.uk, ExchangeandMart.co.uk, Parkers.co.uk etc. With your instructions the 808 Stocklisting System can seamlessly feed your stock to the advertiser of your choice and will keep it continuously updated with any changes you make.
Targeted landing pages. The 808 Database allows for the information to be manipulated and so can be used to create targeted pages for specific models and variants or even to create a dedicated listing for a specific sale or event. The team at motortradesolutions.net will ‘tag’ the pages so that your products can be easily found in the search engines. This service has proven to be a highly innovative and effective marketing tool for our clients.
Call To Action. To increase enquiry ratios each vehicle has a clear Email Enquiry button, Print button, Add to list of favourites facility and ‘call me back’ quick enquiry form.
Statistics and Analytics. Part of the package is the ability to measure the success of your advertising. A password protected client login allows you to see a multitude of live data, including the ability to see which vehicles are getting most searches and enquiries therefore allowing you to manage your stock effectively.
Constant Development. Always up to date. Any new technology or updates which we bring in are automatically updated into your stock listing system and website. This ends the need to continuously replace software as it becomes out of date.

For more information or a demonstration please call the motortradesolutions.net team on 0845 658 6880 or use the contact us form for a prompt response.

Examples: Click to view

Independent Dealer - self managed system

Prestige Independent with 2 locations

Motorhome Dealership - self managed

Franchised site with manufacturer feed

Prestige Franchised Dealership with 2 locations

Franchised Dealership with 3 locations

Multi-Franchise Group with 9 locations and 7 franchise manufacturer feeds in to one stocklist

Winning with Social Networking websites.

2009-11-16T10:10:00.007Z

Motor dealers are now moving into the unknown territory of putting their business or brand on social networking websites such as Facebook or Twitter.

At motortradesolutions.net we believe that this is going to be the biggest change to dealer marketing since the motor trade was given the internet to play with...

And like those early days of motor dealer websites there's a way of doing it well, and many more ways to do it badly that could damage your business or manufacturer's brand.

Our research and experience with current clients reveals that you have got to keep your social networking page up to date with relevant and interesting information. In other words you can't take your eye off it. This unfortunately is not something that generally motor dealers are very good at - how many websites have you seen that show out of date offers, or cars that were sold ages ago?

Like most things there's huge enthusiasm at first, which then wanes and then it gets left or forgotten about. With motor dealers running leaner than ever there's always something far more more important and urgent to do. In other words far less people to pick up the pieces.

Another common error we have seen (luckily not with our clients) is not restricting the access of staff who can post messages or photographs. Be careful with your public image. Your customers do not need to see photographs of the antics of your sales team last Saturday night, or to see the comments of a disgruntled member of staff!

So if you're a motor dealer or group thinking of delving into the world of social networking websites then please give us a call or make contact using our email form.

Done properly the social networking revolution can not only bring a new edge to your communication with your customers, but also build your brand and customer loyalty.

The design team motortradesolutions.net can even produce customised backgrounds or an Avatar for your logo at a low cost. This gives your page real brand identity that is consistent with your business.

The team at motortradesolutions.net are available on 0845 658 6880 or follow this link to make an email enquiry.

And you can follow us on Twitter too: MTS808

Ideas to help increase your internet sales by motortradesolutions.net

2009-11-07T13:35:00.022Z

A new phenomenon has swept across the motor trade in the past few years - the ability to sell used cars over the phone or by email by using the dealer website.

Dealer Principals, Sales Managers and Sales Executives will proudly tell us stories and share anecdotes about customers who have travelled hundreds of miles to buy one of their used cars.

This might only be a small percentage of the cars they sell per month, but they are the ones they remember and often the cars sold are ones that are perhaps not suited to the local market or a car they needed to move. So they're really pleased.

It's rare for them to think "I get all these visitors to my website from all over the country, so could I be selling even more?"

As we all know the basis of any transaction for something that is a used or secondhand item is TRUST. Essentially a new car is pretty much the same wherever you buy it from. For someone to travel a long distance or even place a deposit for a used car is a huge leap of faith. They need to know as much as possible about the product, but most importantly feel confident that the vendor is going to keep his/her word.

As an industry we expect buyers to base a decision upon what is often just a front view, rear view and a shot through the passenger door which then shows a bit of the dashboard and one-and-a-half seats? Some will, but most people won't, so these are the ones that don't even enquire and you'll never know about - these are your opportunity. However what we all remember are the ones who did.

The key is to gain an enquiry and through your sales teams undoubted professionalism they can do the rest from there...

So you need to give more reasons for your website visitor to make that next step.

There is money to be made from increasing your visitor:enquiry ratio. In other words making more of those wary visitors pick up the phone or send an email enquiry.

motortradesolutions.net have tools and services to help you be more successful at internet retailing and increasing your enquiry ratio.

It starts with the product presentation. We have a video presentation service for new or used cars. We take the car and produce a mini-movie about it. This highlights the condition, any special features or options, the interior fitments, close up shot of the wheels, the sound of the engine, the list goes on. The service includes full video editing, music and loading up to your website. Best of all it does not tie-up your sales staff by taking them out of the showroom, this allows them to get on with dealing with showroom and telephone enquiries.

The cost of this is not as high as you would think. Most use this service to highlight high-end or unique models for which the small extra investment is covered by the increased profit.

Showroom video presentations giving a guided tour of the showroom or workshop adds to building the confidence for the internet visitor who is deciding if yours is a dealer he/she wants to do business with. This is also something that the team at motortradesolutions.net can provide.

And finally after spending all this money on your website or online marketing are you certain that every member of your sales team is painting a picture with his/her voice when that all important enquiry is received. The nervous buyer will run a mile if the enquiry is not handled properly or confidently.

In fact if you run or have run a sales department you will no doubt have sales executives that do very well with internet enquiries and those that struggle. There's a reason for that. Those that struggle are botching the enquiry and you need to do something about it.

You can spot the ones who are struggling with internet enquiries because they tell you that the customer was "too demanding" or "made a ridiculous offer" or the most common one "they're not returning my calls" which means that the enquirer did not like what they heard and has backed-off.

Members of the team at motortradesolutions.net have run and operated internet sales operations and know that there is a big difference in how you handle an online enquiry - if you want to be successful.

There's a link below to show some examples of used car video presentations that we currently provide, but as always with us this is not a one-size-fits-all approach, so talk to us. We work with you as an outsourced marketing partners and are dedicated to helping you succeed.

VINES APPROVED USED BMW PRESENTATIONS.

Call us today on 0845 658 6880 or follow this link to complete an enquiry form and let us help you make an impact on your business.

Got a new model coming out? How are you going to sell it??

2009-10-29T14:03:00.011Z

Got a new model coming out?

In this exciting automotive world gone are the days of a new model being kept a secret right up until the day you peel back the covers on the showroom launch evening.

It wasn't too long ago that a new model launch would fill a showroom and would attract local celebrities or dignitaries such as the mayor or a local politician.

Today the multitude of car magazines and websites show spyshots when the motor manufacturers have (accidentally?) been caught testing their next model out on the open roads or on public test tracks. This can be 12-18 months ahead of the vehicles launch, but even now we are used to seeing 'official photographs' as much as 6 months in advance.

But still the manufacturers want their dealers to put on some sort of launch event. Today time is precious and you've really got to give someone a really good reason to leave the comfort of their home, their Sky+, or their Facebook or their xBox360 to venture into a car showroom for the evening.

So the temptation is to either do it half-heartedly (which is worse than doing nothing at all) or you go bonkers and spend a fortune on an off-site location, the best wine or food or maybe even pay for a celebrity. But does this sell cars?

The other problem motor dealers face is the move by car producers to enter niche markets. This causes two issues: Firstly the volumes are usually so low that it does not warrant the expense of a large scale launch event, and secondly if you are entering a totally new market with your product (rather than replacing an old model) then who are you going to invite? Because your conquest customers won't be in your database.

Working with our clients here at motortradesolutions.net we have begun to work with them to plan ahead for new model launches, sometimes over a year in advance. We have several approaches from simple 'register of interest' systems through to the use of Twitter or even a microsite dedicated to the vehicle in question which builds up the information as the launch date approaches (see Honda Insight example below).

Whatever you choose to do, you will have the details of interested parties ready for the arrival of your new product. Do the job well and you will have been warming your prospects up nicely in the run-up to launch.

This way you can provide your sales team with relevant prospects to contact which they will greet with greater enthusiasm.

And because you have been pro-active the need for expensive launch events is negated.

Everyone's needs are different so to find out more please give us a call and find out together the best way that motortradesolutions.net can help you.

motortradesolutions.net
0845 658 6880
info@motortradesolutions.net
or follow us on Twitter: MTS808

BMW X1 & 5-series Gran Turismo campaign for Vines BMW.

2009-10-22T21:23:00.006+01:00

motortradesolutions.net have created an email campaign for the launch of the new BMW X1 and new BMW 5-Series Gran Turismo on the weekend of 24th October 2009.

It's not just an emailer because motortradesolutions.net have also developed dedicated pages for each of these models on the Vines BMW Group website.

Launch Emailer.
Vines BMW Group BMW X1 Information Page
Vines BMW Group BMW 5 Series Gran Turismo Information Page

Visit or call motortradesolutions.net to see how we can help with your online marketing campaign on 0845 658 6880.

Or follow us on Twitter: MTS808

Are you making the most of add-on sales?

2009-10-21T07:15:00.007+01:00

At this time of year dealer senior management are writing (or are about to write) next year's budget.

As always it is a juggling act between generating extra profit opportunities, reducing costs or screwing suppliers on price.

Well how about increasing profit without adding to overhead and by selling the same amount of cars or hours?

One way is to produce better results from your F&I department by improving the process, having a focused approach to finance and insurance sales through the technology of a dedicated reporting system and top it off by adding to your portfolio of products offered.

The unique approach of motortradesolutions.net is fully supportive. It does not require your staff to go off-site for training. With your approval we make regular visits to keep your team topped-up and motivated through product knowledge coaching and process training.

We can even assist with the processes, regulation and training required for Financial Services Authority (FSA) Compliance.

If you would like to know more about how our highly experienced industry leading specialists can help your business please complete this form or call 0845 658 6880 for an initial informal discussion.

For more like this, follow us on Twitter: MTS808

Successful Email Marketing Campaign.

2009-06-28T14:13:00.007+01:00

In June 2009 Vines Guildford MINI wanted to increase their used car enquiry levels and so decided to run a used car campaign. We were asked to produce an eye catching email newsletter to for its database of customers and prospects.

The result was what you see here. If you click on it you will see the entire message which highlighted the:

MINI Used Car Campaign
Government Scrappage Scheme
New MINI Convertible
Vines MINI Guildford Website

After the first weekend we received this email:

On 22 Jun 2009, at 17:27, Naomi Elliott wrote:

Great News -

Just thought you may like to know that Guildford MINI sold 8 cars at the weekend and had 4 people waiting to come into the dealership when they opened the doors. They’ve had loads of enquiries following our email.

I suggested an urgent email as last week they were struggling with no enquiries coming in.

A good job all round :)

Cheers
Naomi

If you would like to work with Motor Trade Solutions for your email marketing campaign then please call the team on 0845 658 6880 or visit our website (motortradesolutions.net) .

Selling Car Parts and Accessories On The Internet Successfully.

2009-06-24T14:30:00.011+01:00

Could you sell more parts and accessories than you do?

Are your showroom sales team really pushing the sale of car accessories or lifestyle items?

Is the manufacturer pushing you to sell more accessories than you currently do?

Would you like to have an outlet for selling promotional items or stock that is nearing the end of its shelf life?

If your answer to all of the above questions is YES, then Motor Trade Solutions can help you create your own online shop facility.

The MTS online parts and accessories shop:

Will be branded to your corporate identity/manufacturer
Allows you to advertise your own stock
Allows you to highlight and feature specific items
Is advertising and selling your products 24 hours a day
Has a payment facility that integrates with your preferred merchant e.g. Protx, WorldPay etc.
Can be translated to other languages
Prices can be shown in various currencies
Can run in harmony with your existing websites
Is completely adaptable and available for car, van, truck, motorhome, caravan and motorcycle dealers

The parts and accessories online shop can also be used to market your whole aftersales facility by featuring service offers, winter checks or even offering to professionally fit the items purchased from your website.

If your showroom sales team aren’t pushing accessory sales then you could take control and email the link to your online shop to any new vehicle purchaser.

Our email marketing service could even send emails to all the drivers on your database informing of Christmas promotions etc. and direct them back to your shop.

Our package includes:

Full e-Commerce website
Training to get you started
Online Webstats and Analytics facility
Full support and back-up service from Motor Trade Solutions
Domain Name & Website Hosting

All this for a low start-up fee and a small monthly subscription, so that the incremental sales you receive can exceed the costs.

For an initial discussion or more information please call Motor Trade Solutions on 0845 658 6880 or contact us and start making an impact in your parts and accessory sales.

To see the feature on our website showing prices and what's included just follow this link.

Motor Trade Solutions

2009-05-22T14:40:00.001+01:00

Welcome to Motor Trade Solutions, the website dedicated to helping the UK Motor Industry.

Owned and operated by leading automotive industry people, we understand that the UK Franchised Dealer Network is under increasing pressure

1. To keep costs and overheads low
2. To generate more profit and produce a greater return on investment

Motor Trade Solutions is dedicated to helping you achieve this difficult balance with innovative answers to your problems and challenges, without adding to headcount or increasing fixed overheads.

We understand the issues that you face. Motor Trade Solutions offer a suite of services tailored to increase enquiry levels, improve revenue, reduce unnecessary costs, safeguard customer retention and measurably improve customer satisfaction. We also recognise that there are several functions and expertise that a motor business requires to be competitive (such as Head Office functions), but are reluctant to commit to full time recruitment in these roles.

A one-stop-shop for all automotive management in the UK Retail Motor Industry. We have developed key partnerships with franchised car dealerships, independent repairers, motorcycle dealers and bodyshop operations.

Automotive Partnerships. This specialist division was formed because we recognised the unique expertise of our team of leading auto industry people to ensure that you get professional advice with competitive prices. We already have a large portfolio of solutions which deliver unrivalled value for our partners.

Barretts Honda Secret Event.

2009-05-18T12:00:00.006+01:00

In May 2009 motortradesolutions.net helped Barretts Honda of Canterbury, Kent devise a campaign to increase new car order take and sales.

The campaign was targeted at existing owners and to a database list of potential new Honda buyers which the company had recently bought-in.

Working with MotorTradeSolutions.net the Honda New Car Secret Event was devised, which began with an emailer (see right) with a call to action to click-through and register for the event on a landing page within the BarrettsHonda.com website.

The emailer was kept simple and clear to keep a strong message and prompt the recipients to register.

A click through from this emailer took the recipient to a secret webpage on the Barretts Honda website (see below).

This page answered any questions that potential customers might have and then invited the reader to register their interest. By registering their details a unique event password was sent back by auto responder. Simultaneously Barretts Honda received notification by email and were then able to give the enquiry to their sales team who could make contact and fix an appointment.

The response was amazing, the showroom was busy and the sales team converted over 20 of the enquiries from that campaign into sales.

Motortradesolutions.net don't just do motor trade websites, emailers and e-Commerce shops - they are merely the tools that we use. We provide a personal service as outsourced marketing support and are the creative influence behind your campaigns. In other words tell us your need or problem and we bring fresh ideas and solutions.

For more information about the services we provide as an outsourced marketing team then call us today on 0845 658 6880 or visit the website and let us help you make an impact in your business.

Follow motortradesolutions.net on Twitter: MTS808